Transmedia storytelling coming to Saguache Fall Festival

SAGUACHE— The Town of Saguache, Colorado Fall Festival will have an exciting new feature this year – a transmedia story/scavenger hunt focused on Saguache. Saguache has many intriguing and fun stories. Transmedia storytelling brings a new dimension that story.  Participating in event is free. Just come to Saguache on Sept. 15 and find the transmedia table. The experience begins at 10 a.m.
As defined by the University of New South Wales in Australia, transmedia storytelling is “the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change.” It will be more than a story; it will be an experience. Participants follow clues to find other clues leading to prizes and memorable places and characters.
The Fall Festival story this year will integrate various media into the story and create an exciting experience for Saguache residents and visitors. This fall the media to be used will involve traditional platforms such as books, photographs, theater featuring actual historical people and places. It will introduce new digital platforms that can be accessed by your smart phone. There will also be access to the story without a cell phone.
The story’s transmedia platforms integrate local special places, businesses and activities and nearby historic and scenic locations in Saguache.  A variety of rewards are built into the story as participants move from point to point with a grand prize at the end.
For more information contact [email protected]

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