Branding initiative info shared


CENTER – Former mayor of Creede, Eric Grossman, gave a PowerPoint presentation to Center Town Board members Tuesday to explain his work with the SLV branding initiative.
The Colorado Municipal League in partnership with Adams State University is supporting the initiative.
The branding project, Grossman explained, will give the Valley its own “brand” on products grown and manufactured here, making others aware of a part of Colorado he says is almost invisible.
“A lot of people just don’t know the Valley exists,” Grossman told the board members, Mayor Herman Sisneros, Town Clerk/Manager Joan Mobley and attorney Mike Trujillo. “The San Luis Valley has much less ‘name recognition’ than the Front Range or the Western Slope,” numerous studies show.
By placing tags such as authentic or genuine San Luis Valley on items grown or manufactured here, the rest of the state and the country will be made aware of the area and its many assets, Grossman pointed out.
Target areas for the initiative include:
• Tourism (destination, social events, heritage and cultural events, recreational and agro-tourism)
• Industry (research and development, testing, light manufacturing, small scale, unmanned aerial systems or UAS)
• Location neutral businesses
• Agriculture (organic, next generation agrarians, value added, new crops such as hemp, quinoa, etc.)
• Creative industries (commercial film, TV and commercials; visual and performing artists)
• Professionals and workforce (ASU pre-graduates and alumni, entrepreneurs, SLV ex pats, generational transfer, existing major employers)
• Existing stakeholders and businesses
• General valley population
• Media
A $10,000 grant received last August is being used to fund the initiative in the Valley. Grossman is the acting grant facilitator and has volunteered much of his own time in researching the project, he said.
The meeting at ASU in Alamosa on April 27 will be held at 5:30 p.m. to in Carson Auditorium to work on developing a logo and tagline for the brand, winding up the grant activities. Grossman asked the board’s support in moving ahead with the initiative.

More In Community